![Best Social Media Marketing Tools for 2021 [Top List]](https://justcreative.com/wp-content/uploads/2021/05/shutterstock_1135973729-1.jpg)
This article has been contributed by Victoria Greywing.
Social media marketing has grown a lot over the years – from what and how you post, to the many ways in which you can connect with potential customers and build their loyalty, to how you can analyze your social campaigns.
sponsored message
Social media marketing (SMM) would be nothing without the tools that guarantee your marketing campaign will work like a well-oiled machine.
We’ve prepared a list of the best social media marketing tools for you to maximise the success of your campaigns. Here you’ll find tools and services that can help you build a SMM campaign by identifying the best topics in your niche, creating great content, and measuring performance. The article also includes some useful browser extensions that will make your life and work easier.
25 Best Social Media Tools
Topic Generation
Content Creation
Post Scheduling
sponsored message
Analytics & Reporting
Bonus: Browser Extensions
Topic Generation Tools
It goes without saying that central to social media marketing is content generation – and to generate successful content, you need to find strong topics.
The first thing to learn before looking for suitable topics is who your target audience is. This includes knowing what they talk about on forums, what they search for online, and the words they use. Knowing all this will help your content go viral.
Buzzsumo
sponsored message
Buzzsumo finds content topics that will perform best for your audience. When you type in a keyword or a domain name, you’ll get a list of the most popular topics and titles related to that search term – either on a selected site or across the web.
Features
- Discover trending topics, keywords, and questions
- Analyze top-performing text and video content
- Find backlinks
- Search for the most influential authors on Twitter, YouTube, and blogs
- Monitor your brand and competitor mentions
- Create projects to manage all the data you collect
Pricing
- 30-day free trial
- Plans start at $99 per month
Ubersuggest
Ubersuggest helps you find the content ideas that get the most views, likes, and shares. The tool uses keyword research to identify topics and pages people are interested in and shows the best optimized and keyword-rich sites that attract the most traffic.
Features
- Get insights into your competitors’ strategies
- Find pages that rank higher for organic keywords
- Get keyword suggestions and seasonal trends
- Search for content ideas
- Get and analyze backlink data
Pricing
- 3 free daily searches
- 7-day free trial
- Plans start at $12 per month
Mention
Mention gives you access to all the information available on the web about you and your competition. It monitors your online presence, finds mentions and relatable conversations, and helps you get in touch with your customers.
Features
- Monitor press releases, reviews, articles, and forums
- Discover and analyze Twitter, Instagram, and Facebook trends
- Create, preview, and schedule posts
- Connect with your audience from all around the world
Pricing
- Free demo from a Mention expert
- 14-day trial
- Plans start at $25 per month
Google Trends
Google Trends enables you to stay on top of trends in your area and in the whole world. Plus, it shows the history of keyword popularity and how it has changed over the given time period.
Features
- Discover the frequency of word searches across time
- Monitor searches in different regions and subregions
- Find related topics and queries
- Compare search results for different keywords
- Export reports in CSV
- Use web or image search, Google Shopping, or YouTube
Pricing
- Free
Ahrefs
Ahrefs is an all-in-one tool that can step up your digital marketing game. Its functionality will be most useful for SEO specialists, but anyone can use its insights to get better topic and content ideas for SMM posts.
Features
- Explore sites: backlinks, ranking, top pages, content gaps
- Analyze your content performance and trend graphs
- Discover keywords
- Get position updates
- Track mentions, new keywords, and lost backlinks
Pricing
- 7-day trial for $7
- Plans start at $99 per month
Content Creation Tools
Once you know what the public wants to see, it’s time to create content for your blog posts – articles, illustrations, and even video.
Fastreel
Fastreel is a multi-functional online video editor. You can use it to make a video from scratch and improve the quality of the final output. There is also a gallery of templates adaptable for different types of content: Facebook cover videos, intros, outros, advertisements, Instagram stories, customer testimonials, and more.
Features
- Create movies and slideshows without installing extra software
- Enhance videos: rotate, flip, crop, compress, mute, and more
- Make themed videos using ready-made templates
- Reverse and loop clips, apply slow motion and other special effects
Pricing
- Unlimited free trial (with watermark)
- Plans start at $5.95 per video or $9.95 per month
FlexClip
sponsored message
FlexClip is a video creation service that also lets you work with tools and templates. Thanks to the convenient storyboard mode, you can work with each slide individually, add text, and overlay music.
Features
- Arrange files using the storyboard mode with drag-and-drop controls
- Make videos from templates or start from scratch
- Export the results as MP4 or GIF
- Add custom images or captions as watermarks
Pricing
- Unlimited free trial
- Plans start at $4.99 per month
Venngage
Venngage is an all-in-one graphics creator. Equipped with hundreds of templates, it helps you create engaging posts for Instagram, Twitter, Facebook, and other social media networks. Browse through diagrams, charts, letterheads, posters, flyers, and other materials and customize them to create your own graphics.
Features
- Create any kind of illustration: posters, presentations, schedules, collages, mind maps, and more
- Customize your feed according to your preferences
- Save your own brand kit
Pricing
- Unlimited free trial
- Plans start at $19 per month
Ripl
Ripl is a real help for SMM specialists as it’s intended to create designs for promoting your brand. The tool suggests appropriate templates as you tell it more about your business. You can also track and analyze the performance of your graphics.
Features
- Choose from templates identified specifically for you
- Create your own templates and use them whenever you want
- Schedule posts across multiple social media apps
Pricing
- Free trial
- Plans start at $14.99 per month
Article Forge
Article Forge is an AI-based text generator. All it needs from you is five keywords – and in a couple of minutes, you’ll get a comprehensive block of text. It will still require human proofreading, as the plot can go sideways. However, this AI can produce text that can serve as a draft for your future article or post.
Features
- Generate text with a click of the mouse
- Choose text parameters: article length, subheadings, and images
- Post your articles automatically
- Use the bulk generator to create multiple text blocks at once
Pricing
- 5-day free trial
- Plans start at $57 per month
Social Media Post Scheduling Tools
When you create a lot of posts, it’s important to schedule them appropriately. Posting too often or too seldom may cost you followers, no matter how engaging your posts are.
First learn the basics of creating a content calendar, then decide which tool is best for your business.
Agorapulse
Agorapulse is a social media management tool. It’s an all-in-one solution for any SMM-related task you may have: post planning, team collaboration, and follower tracking. It comes with an AI-based assistant for your Inbox and automatic reports.
Features
- Schedule your posts using a flexible content calendar
- Filter all your incoming messages, comments, and mentions
- Get ROI reports with one click
- Distribute tasks between team members and track productivity
Pricing
- Free demo
- 28-day free trial
- Plans start at $79 per month
Edgar
Edgar automates all of your social media activities. It’s like a writer, a manager, and an analyst all rolled into one. It helps you create content, conduct A/B tests, and analyze the results.
Features
- Let the algorithms find quote-worthy pieces of text for your posts
- Categorize and schedule your posts
- Post across multiple social networks at once
- Get regular performance updates
- Try out different messages thanks to the A/B testing feature
Pricing
- 7-day free trial
- Plans start at $19 per month
Post Planner
Post Planner is a handy toolkit to maximize your SMM efforts. It increases your post reach, engagement, and likes, which should eventually lead to more traffic and sales.
Features
- Find viral content in your industry
- Connect multiple blogs for cross-promotion
- Automate daily postings
- Customize post formats
- Reuse evergreen content
- Monitor post efficiency
Pricing
- Plans start at $3 per month
Sendible
Sendible is a professional tool for creating and managing content. Besides Facebook, Instagram, and Facebook, it also covers Pinterest, LinkedIn, and Google My Business.
Features
- Create content in a handy editor: insert images and perfect captions
- Set up a shared workspace for your team and clients
- Review the results however you want: diagrams, charts, or reports
Pricing
- Free demo
- 14-day free trial
- Plans start at $29 per month
Oktopost
Oktopost is a B2B platform for managing and monitoring your social media content. The app adapts to your industry, whether it’s technology, financial services, higher education, healthcare, or manufacturing.
Features
- Schedule and approve posts
- Analyze your marketing campaigns
- Engage in conversations with your audience
- Get to know your customers’ needs and how they interact with your brand
Pricing
- Free demo
- Subscription cost is calculated on a per-customer basis
Analytics & Reporting Tools
Finally, when you have your content spread all over the web, you need to know how it is performing. These social media tools will help you identify and implement any necessary changes.
Brand24
Brand24 gives you one-click access to every mention of your brand across the web. You can also check in on your competition to see how often they are mentioned on social media.
Features
- Use automated sentiment analysis to instantly differentiate between positive, negative, and neutral reviews
- Improve communication with your customers and see what they think about your brand
- Measure the success of your social media campaigns according to your KPIs
Pricing
- 14-day free trial
- Plans start at $49 per month
Hootsuite
Hootsuite helps you stay on top of trends in current events, manage cross-channel campaigns, and evaluate the results. It’s an advanced collaboration tool that enables you to use your team’s maximum potential.
Features
- Monitor trends and overall sentiment towards your brand
- Protect your brand and nourish its reputation
- Collaborate with your team in a shared calendar
- Build your own content library
Pricing
- Free demo for businesses and enterprises
- 30-day free trial for professionals and teams
- Plans start at $19 per month
Sprout Social
Sprout Social is an all-in-one solution for building relationships with your customers. It helps you create better content for their needs, get in touch with the public at large, and assess the performance of your posts.
Features
- Learn about current trends and your customers’ needs
- Schedule posts and work on your content together with your team
- Monitor all your social networks at once and instantly get in touch with your audience
- Get regular reports and analytics about your whole campaign as well as individual posts
Pricing
- Free demo
- 30-day free trial
- Plans start at $99 per user per month
Whatagraph
Whatagraph is a must-have for any marketing specialist who wants to raise their visual reports game. The tool provides all kinds of representations for your marketing campaign results.
Features
- Monitor and compare your online presence across multiple channels
- Send reports automatically to your manager or clients
- Transfer data from Google Sheets and present the report however you like
- Create, edit, and share graphs with your team
Pricing
- Free demo
- 7-day free trial
- Plans start at $119 per month
Hubspot
Hubspot is a software kit that helps your business function like clockwork and be useful for customers. It gives you access to tools for your sales, marketing, content management, and customer service teams.
Features
- Generate leads and automate your marketing campaigns
- Get SEO recommendations for your content to perform better
- Schedule meetings and interviews
- Collect and analyze customer feedback
Pricing
- A free toolkit
- Plans start at $50 per month
Bonus: Social Media Browser Extensions
To make your workday run more smoothly, you will need a couple of browser extensions.
Grammarly
Grammarly is a must-have tool when you want to improve your writing. Grammarly monitors and corrects your spelling on the go. Plus, you can check more extensive texts for grammatical errors and style mistakes, as well as get other useful recommendations.
Features
- Available for Mozilla Firefox and Google Chrome
- Get a full analysis of your texts: correctness, clarity, engagement, and delivery
- Enable the spell checker on any site
- Choose audience, domain, formality, tone, and intent to get personalized suggestions
Pricing
- Unlimited free trial
- Plans start at $11.66 per month
Movavi Screenshot
Movavi ScreenShot lets you easily grab snapshots of browser pages. It saves time on explanations and enables you to save important information in a click.
Features
- Available for Mozilla Firefox and Google Chrome
- Capture the entire page or a selected part
- Save only the visible part
- Export and download the results with one button
- Use the context menu to improve the workflow
Pricing
- Free
ZenMate VPN
ZenMate VPN is your online “bodyguard.” It serves two purposes: it protects your IP from being exposed and lets bypass geographical restrictions to go to sites you might otherwise not have been able to visit.
Features
- Available for Mozilla Firefox and Google Chrome
- Block third-party trackers
- Protect your browser from WebRTC leaks
- Erase information about your browsing sessions
- Specify virtual locations for each website you visit
Pricing
- 7-day free trial
- 4 servers for unlimited free use
- Plans start at $10.99 per month
Online Video Converter
Online Video Converter is a quick way to change your file formats. It supports most popular video and audio formats, and you can process files of up to 1 GB.
Features
- Available for Google Chrome
- Upload files from your computer, Dropbox, or Google Drive
- Compress large video files
- Adjust video resolution before conversion
- Convert selected fragments
Pricing
- Free
Emoji Keyboard
Emoji Keyboard is what it says in the name. It gives you access to hundreds of emojis so you can use them when writing posts on your laptop or computer.
Features
- Available for Google Chrome
- Auto-copy and auto-insert emojis in your text
- Search for the smileys you need
- Enjoy a regularly updated collection of emojis
Pricing
- Free
Conclusion
These are the most interesting and useful social media tools for business that we’ve come across. You can either pick an all-in-one solution for a higher price or pick different tools for specific tasks. Just remember that using the right tools will make your workdays more productive and help you take your social media campaigns to the next level.
_
About the author: Victoria is a content manager at Movavi Software Inc., a company creating all-in-one multimedia software. She specializes in researching complex topics and making them easy to understand in her blog posts and articles.