What’s it like working on corporate brands from the inside?
In this episode we take a peak behind the curtain to see how big brands are managed by their in-house teams. We sit down with the fantastic Kyle Millar, VP of Marketing at SodaStream Canada.
sponsored message
Kyle outlines how he views brand strategy, the principles he uses to build brand, create memorable customer experiences and to inspire his teams to success. He also digs into what it’s like to work “in-house” – both the highs and the lows.
If you are thinking about working in-house, or if you are just curious as to what it’s like joining a large organization in their brand department, this episode is not to be missed.
Previously Kyle has led leading brand roles in Unilever, Molson Coors and Capital One – so it you want to learn from someone whose been there, done it and got the corporate T-shirt, this is the episode for you.
Listen Here
- Listen on Apple Podcasts
- Listen on Spotify
- Watch on YouTube
- Listen below
Love the show? Please review us on Apple or Stitcher.
sponsored message
Play Now
Watch on Youtube
Show Notes
Learn Brand Strategy
Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.
sponsored message
The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.
This is the consolidated “fast-track” version to becoming a brand strategist.
I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.
Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.