We get super practical with Israeli duo, Margaret Kerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo.
We tuck into how they use words and ideas to build powerful brands. Together, we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers.
We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity connects with visual identity.
We also do a deep dive into how this duo works and goes about creating and defining brand identity as well as exploring live projects.
If you want a peak behind the scenes as to how the brand building works in practice – this episode is not to be missed.
Listen Here
- Listen on Apple Podcasts
- Listen on Spotify
- Watch on YouTube
- Listen below
Love the show? Please review us on Apple or Stitcher.
Play Now
Watch on Youtube
Learn Brand Strategy
Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.
The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.
This is the consolidated “fast-track” version to becoming a brand strategist.
I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.
Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.