Mackey Saturday is the designer behind Instagram’s scripted logo and countless other logos for cool brands.
In this tutorial, he shares his essential process for creating a great logotype: a type-only treatment of a brand or company name.
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» Check out Mackey’s FREE tutorial on Skillshare
» Join Mackey’s full logotype class on Skillshare
Free logotype tutorial overview
1. Generate ideas by repeatedly sketching the brand name.
2. Refine your sketch on tracing paper.
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3. Take a photo of your sketch, and bring it into Illustrator.
4. Trace your sketch with the pen tool in Illustrator, using minimal anchor points.
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5. Compare your letterforms for consistency.
6. Flip vertically to fine-tune spacing.
7. Present your final logotype!
Like this tutorial? Check out Mackey’s full class on Skillshare.
Also, have a look at “Top 6 Benefits of Professional Logo Design”
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