Some time back in 2021, Jeff Eyet invited me into his ‘Designing Thinking’ Clubhouse room as a guest speaker.

After sharing my insights, Jeff realised his innovation consultancy, ‘Berkeley Innovation Group’ and his own personal brand had a branding problem and soon engaged our agency JUST Creative to help.

The Problem

The problem was that Jeff’s company and his own personal brand’s identity did not reflect the calibre of his innovation consulting services and he was having trouble connecting with his dream clients, while drowning in a sea of sameness.

Simply put, they had no clarity on their brand’s positioning, story or messaging and a dull identity that lacked any distinctive personality.

We conducted a brand audit, then an in-depth brand workshop that helped put together a plan to reposition BIG & Jeff as thought-leaders in the space.

The Solution

After some inner work into BIG’s approach, conducting market research into their customers, studying the competition, and understanding what truly made BIG’s approach different we created a brand new identity for them.

To differentiate from other innovation consultancies, we went B.I.G. (Big & Bold, Inspiring & Gravitational) which aligned with their relentless, agile, big-thinking approach.

The Transformation

The insight was that BIG helps Unlock Innovation™.

We now had a position, a clear message and an engaging personality that truly reflects their human-centred approach to design thinking and innovation.

JUST Creative then redefined their offerings, designed their identity, including a sparkling new logo, color palette, typography system, website, keynote, marketing material and more.

» Visit the Case Study here and the website at BIGInnovates.com.

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