Earlier in 2020, I posted an article on the latest logo design & branding trends and now 6 months on, the official 2020 logo trends report has just been released by Bill Gardner of LogoLounge.

This report has been put together by carefully analyzing over 350k logos from the past 18 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.

Remember, as Bill says:

“This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration.”

Please share this article if you found it useful. You can find Pinterest pins at the end of the article.

Past Logo Design Trend Reports:

• Logo Lounge: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011
• On Just Creative: 2019, 2018, 2017 | 2016 | 2015 | 2014 |  2013 | 2011 | 2010 | 2009

What are the Logo Trends of 2020?

1. Counters
2. Mazes
3. Sisters
4. Chex Melt
5. Bevel Tips
6. Petri-Dish
7. Variable Type
8. Black Letter
9. iDrops
10. HandOut
11. Bolts
12. Twinkle
13. Cornered
14. Letter Illusions
15. Chiseled Shadows

Further explanations are provided below.

2020 Logo Trends Report

1. Counters

Cleverly arranged elements that create a negative counter space, often forming arrows, letters or symbols.

2. Mazes

A specific pathway embedded within the logo, often with a start and end.

3. Sisters

Two identical elements either mirrored, or nestled together after a 180 degree rotation.

4. Chex Melt

A checkered square framework that links and blends forms together to create a larger shape.

5. Bevel Tips

For each rounded bend there is a counter corner that draws to a point like the tip of a leaf.

6. Petri-Dish

Tightly cropped shots, often framed within a geometric shape.

7. Variable Type

Thick to thin type transitions.

8. Black LetterSlab

Angled letter forms with a sharp graphic appeal.

9. iDrops

Colored dots, often found on the letter I.

10. Hand Out

Hands outstretched often with items hovering above them.

11. Bolts

A “lightinng bolt” symbol within the logo.

12. Twinkle

A sparkle star often used to add charm, subtly or overtly.

13. Cornered

An illusion of a third dimension is added by wrapping designs around an artificial reality.

14. Letter Illusions

Shape shifting optical illusions in the form of a letter or number.

15. Chiseled Shadows

45 degree angled cuts that creates a 3D shadowing effect.

 

 

Pin 2020 Logo Trends to Pinterest

 

A shout out to Bill Gardner & LogoLounge!

A huge thanks to Bill Gardner from LogoLounge (read our interview here) for putting this report together. In case you did not know, LogoLounge.com is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 350,000 logos from designers across the globe. They also get immediate entry into the selection process for the LogoLounge book series.

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Do you have any further logo design trends or inspiration to add?