Branding has the power to X10 the value of your product of service.
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Consider the humble white shoe. With no brand attached, the shoe is simply a shoe. However, attach a brand’s logo on to it, and the perceived value dramatically increases. You’re suddenly aligning yourself with the top athletes of the world – you’re an icon! You’re a part of the tribe.
Simply put, branding increases value.
How could you increase the value of your product of service, simply by having a better brand…
- A memorable logo.
- A distinctive visual identity.
- A brand story that resonates with your customers.
- Positioning and messaging that works towards your goals.
Increasing perceived value is just one on many benefits of branding, but one of the most lucrative!
Don’t ever forget the POWER of branding!
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What is the most powerful brand in your mind?!
I agree with you. Very often I come across such an opinion that branding, brand promotion is relevant only for business projects. But I don’t think so. For example, I often remember and type in the search bar the name of the owner of the blog than the name of his project. First of all, a person engages in memory much more than a web resource, and secondly, I study the blog I like completely. I wonder who his author is, where he comes from, what he does, what hobbies he has, etc. If you decide to take blogging seriously, then in spite of your surroundings, open your face and create your own brand, as it is very important for promotion. Did you know that, a quote from Wikipedia: “Simply, the brand identity is a set of individual components, such as a name, a design, a set of images, a slogan, a vision, a design, writing style, a particular font or a symbol etc. which sets the brand aside from others.[63][64] In order for a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment”, source -https://en.wikipedia.org/wiki/Brand. Good luck!