This article was contributed by Anil Parmar.
Looking for logo animation ideas? You’ve come to the right place.
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Animated logos have the power to draw attention and communicate messages in ways that a static logo can not. Get inspired by these 20 famous animated logo designs.
Amazon
The Amazon logo not only delivers a smile but it also depicts that they sell everything from A to Z.
Takeaway
Define the services you provide in the logo itself.
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Mozilla Firefox
The well-known browser shows a fiery fox encircling the earth conveying its global reach around the entire world. The fox represents the blazing speed of the browser.
Takeaway
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Convey your brand’s values within the logo. eg. speed
This name needs no introduction. The animation demonstrates the Google Speak Now functionality in the brand’s colors.
Takeaway
Use color and motion to convey your brand in its simplest form.
Intel
Intel is the world’s best commercial microprocessor chip making company. The logo conveys this, showing that it makes processors for tablets, computers and mobile phones.
Takeaway
Make your animation show your unique selling point, such as Intel’s chips.
Burger-King
The Burger King logo is animated in piece by piece, in a 3D manner.
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Takeaway
Consider giving dimension to your logo animation.
FedEx
A well known courier delivery service uses the arrow for demonstrating its service.
Takeaway
Use your logo’s key feature / negative space to convey motion.
Hype Film
Hype film is a production company and camera film revolves around a loudspeaker to spell HYPE.
Takeaway
Don’t be afraid to add new elements to the logo animation sequence such as how HYPE uses film to build their loudspeaker.
Pixate
Pixate runs mobile app prototypes and the black background with four colorful leaves shows the creative side of the app.
Takeaway
Speed is crucial in animation, making for a smooth animation.
Nat Geo
The National Geographic’s famous yellow border is broken up and brought in piece by piece.
Takeaway
Don’t be afraid to split your logo into separate pieces for the animation.
Mail Chimp Snap
Send simple email newsletters from your mobile. (now discontinued)
Takeaway
Build your logo up, with dimension.
Fanta
The bubbly fun nature of the type and orange circle shape is brought to life with animation.
Takeaway
Use your logo’s key attritbutes for the animation such as the type and orange circle in this case.
Uber
Building on the line ways points of a map, it creates a nice sequence to reveal the logo.
Takeaway
Use elements from your app or brand for the animation.
The professional network connects business people all over the world, which is conveyed by the bouncy man and case.
Takeaway
Business can also be fun!
The photo sharing app owned by Facebook combines the traditional camera and polaroid to form their text based logo.
Takeaway
Illustrate your brand’s key features and then the logo itself.
Vimeo
Vimeo’s video sharing platform uses video buttons such as play, pause to illustrate their service.
Takeaway
Make the logo functional and leave subtle hints to the brand.
Master Card
Mastercard illustrate’s its multifaceted uses such as experiences, travel and food. Priceless.
Takeaway
Show how diverse your product is by illustrating various elements.
Dell
Dell’s high-performance laptops and PCS are illustrated by 4 icons coming together. The ultimate collaboration of security, handling documents, analytics and cloud storage.
Takeaway
Depict the most effective characteristics of the product you supply to your customers.
Spotify
Get instant access to millions of songs with Spotify.
Takeaway
Pick the logical part from the service/product and give it motion.
The logo in the animation shows a pin / P followed by written text ‘Pinterest’, a platform to discover information globally, by images.
Takeaway
A single symbol can show the entire motive of the brand and its identity.
Flickr
Flickr is one of the most significant platforms for sharing videos and photos. The logo conveys a world of creativity and inspiration.
Takeaway
A simple idea is often the most effective. Two dots can evolve into something so large!
Nike
The Nike Swoosh animated with bright vivid paint, highlighting the active nature of the swoosh.
Takeaway
If your logo already has motion, use it to its advantage.
Do you have any other favorite famous animated logos? Let us know!
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Anil Parmar is the co-founder of Glorywebs that aims to help clients with professional web design services, app design & development, digital marketing and more. Find him on Twitter @abparmar99. Looking for a video animation company?
Hi Jacob, Awesome post! Thanks for sharing! It’s always fun to see when iconic brands stepping out of the box and try things like this. As a graphic designer and blogger I am constantly looking for inspiration like this. Your website in general is fantastic, can’t wait to read the next post!
Thank you Ashleigh, I appreciate your feedback and stay tuned (you can subscribe for email updates)!
Truly Awesome. Loved the post.
Hi Jacob, Awesome post! Thanks for sharing! Your website’s articles are unique and awesome, I can’t wait to read the next post!
Keep up the good work.
You’re very welcome Parul!
Its in my nature to learn from others who are better than me. I apply a similar learning approach for blogging as well. A few week ago I started a blogging series by writing things that I have learned, Put to action and seen results.
Thanks for sharing another sooper post.
All these logo animations are a great inspiration for a new creative animated logo. Almost all these logo are world renowned brands and you did point out what should we get from each and every brand. Really thoughtful work Jacob. Thanks for sharing with us. Keep these coming mate. Cheers.
You’re welcome, thanks for the feedback!