Designing banners are both simple and complicated at the same time.
There is a small rectangular predefined pattern (let’s say 300×250) and you need to insert a logo (not too big, but not too small either), you need to write a compelling headline (must be readable, not too long, not too short, too big but or too small), insert a high quality image (something that resonates with the brand but also helps the banner ad stand out) and let’s not forget about the CTA button (using a different color but follow the brand guideline). And also, let’s not forget that this banner ad needs to make the user click it, so it must to be a convertible banner ad.
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It’s not so easy as you can tell. This is why I am introducing you to Bannersnack’s free “Banner Design Academy” that teaches you everything you need to know about banners, in 8 free lessons. No catch!
Why Banners and What Will I Learn?
So let’s face it, banners are not the most exciting work you could do. But also, there are thousands of companies who use display advertising and social media ads to promote their business. And they need a specialist who wants to design for them.
For this reason, every designer and marketer needs to understand the technical considerations of a banner ad, what are the most important elements in a banner ad and and how to use the buyer persona profile to design it.
Starting from the anatomy of a banner ad, the four design principles in banner ads, what visual elements you can use, the importance of colors and let’s not forget the persuasion principles in banner advertising.
The Banner Design Academy is created for everyone who is designing a banner ad, even if you are a designer, a marketer, a social media marketer, a content marketer, an entrepreneur, a small business owner or even a freelancer.
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Learn More About Bannersnack
For those who have never heard about Bannersnack, it is an banner creator app where you can design HTML banner ads with high quality images, lots of cliparts, Google fonts using their template or starting from blank. Think about Bannersnack as an in cloud Photoshop for banner ads. Check out Marketables for more marketing tools.
Free Upgrade to Bannersnack Pro
To celebrate this free banner academy launch, Bannersnack is offering a deal to everyone who wants to use their banner editor. You can buy Bannersnack PRO at the price of Bannersnack Basic. Only for the month of April.
So go check out their free Banner Academy, learn everything you can about banner ads, and start creating great banner ads!
I love the process of designing banner, it excites me, but I really don’t follow all that rules because sometimes I just don’t know them or I just don’t want to. At the same time I understand that the result depends on the right planning of the banner, so maybe I should try to follow your tips while processing my banner and use Bannersnack, have never heard abou that before. THANKS
Audrey,
Yes, there are rules to follow to make your banner ad efficient. Take a look at the Bannersnack’s blog and take your time reading the articles: http://www.bannersnack.com/blog/
Everything you need to know is already there.
Best of luck!
Designing banners are very informative way to show and promote your business.
Very helpful tips. Yes, planning is very important but I think what is most important is creativity. after watching a number of tutorials, I decided to design some banners for my products but the outcome ain’t great. I later decide to give it out to a professional and he did a great job. You may check them out here… https://goo.gl/UQnJlv Designing is just like writing, I believe its all about creatiivity and professionalism. The designer really saved me a lot of stress and time to concentrate on marketing my products.