5 Internet Marketing Mistakes You May Be Making

5 Internet Marketing Mistakes You May Be Making

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The world of internet marketing is always evolving. This constant change can often be overwhelming for the average business owner to deal with.

There are so many aspects to online marketing, from blogging to search engine optimization, that coming up with a foolproof plan might seem a bit challenging. Be that as it may, in this digital world we live in, incorporating new concepts and ideas into your online marketing strategy is a must.

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Marketing Mistakes

The good news is that with proper planning and comprehension, you can very well make your business a success. Take, for instance, the online marketing success of Chandler Bolt. This 21-year old dropped out of college and started a company by the name of Self-Publishing School, which helps individuals publish their books on Amazon. With the right online marketing strategies in place, this introverted entrepreneur was able to gross millions in a short amount of time.

So how can you reach that level of success? By avoiding theses internet marketing mistakes listed below:

1.  Failure to Incorporate SEO

Search engine optimization is the core concept of online marketing and should be incorporated in every avenue you intend to use. SEO goes beyond creating the right group of keywords, but requires you to strategically integrate these keywords and phrases into all of your web content. With comprehensive keyword research and analytical tools at your disposal, it should be fairly simple for you to create relevant keywords and phrases that your target audience is searching for. The more effective you are in creating quality keywords, the easier it becomes for your potential customers to find you online.

2.  Using Social Media as an Billboard

Social Media Billboard

Every platform in which you create for your business is an opportunity for you to spread the word about your brand. That being said, you have to be careful how you advertise. Many people make the mistake of creating social media pages simply to post links to their site and advertise their products or services. Social media should be a platform that is used to connect with your online users in a way that your website cannot.

You should be actively engaging with your followers, posting content that interests and benefits them in the long run.


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If your company pages have nothing but sales pitches on them, you’re not going to get much of a following or develop your brand.

3.  Not Having a Blog

Content is king when it comes to online marketing strategies. It is ultimately your compelling content that will attract customers to your business. The more content you have out there, the more likely your business is to be listed as an authoritative site. Many make the mistake of assuming their website home or about us page is enough to get the word out there. Blogs allow you to generate more content relevant to your branding and build links for authentic web traffic.

If you do not have a blog, you need to consider developing one.

Even posting on the weekly or monthly basis would be enough to gain new traffic, enlighten your customer base and build your brand.

4.  Haphazardly Marketing

New World Marketing

There is nothing worse than marketing without a plan in place. Many people just jump right into the online marketing world by creating a website and randomly placing information on the web. Without a plan in place however, you end up damaging the quality of your work as you are all over the place.

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When you create a plan of action, you can determine what your purpose is, who you’re trying to reach, and what message you want to send.

5.  Failing to Measure Performance

Last on the list is failing to measure your performance. How will you know which avenues of online marketing work best if you don’t watch for results? It is important to evaluate your online marketing efforts with the help of analytical tools so that you can see which concepts are working best for your brand. This allows you to effectively make changes that will appeal to your target audience.

Put Your Best Foot Forward

Your online marketing campaign says a lot about your business. If you’re not putting your best foot forward from the beginning, you stand to ruin your reputation. If you’ve made any of the above mentioned mistakes in your online marketing efforts now is the time to reevaluate and make changes. The right changes can be the difference between remaining stagnant and building a successful business.

12 thoughts on “5 Internet Marketing Mistakes You May Be Making”

  1. These 5 mistakes must include not having a email marketing campaign in place for all the products you promote because the money really is in the list(of emails)you gather by way of opt ins. Landing pages present the best view to do this.

  2. Internet marketing is game of education, practising and testing. It’s all about try and try until you get success.

  4. Indeed a great post about internet marketing mistakes.

    I am glad that you have covered the major internet marketing mistakes which almost every internet marketers do.

    Internet marketing is the best way of making money online and the best part about it is, It allow internet marketers to earn with few but potential visitors. We don’t need huge amount of traffic to earn. We only need 10 targeted visitors who can purchase the product.

    The most common mistake which internet marketers make is, they promote so many products at once without having any experience with them.

    To earn more, internet marketers pick every high paying product and start promoting them but don’t get any sales from them because they don’t focus on each product correctly that’s why they are unable to makes sales.

    Every successful internet marketer suggest to promote only those products which you have personally used.

    I would like to thank you for sharing such a great piece of content. 😀

  5. Perfect blog! Internet marketing is all about what your business products and services being offered. The right SEO technique should be done properly to stand among the rest of the competitors. Internet Marketing Experts Australia offers a complete online marketing solution specifically designed to help your business achieve real results online. Please visit our website at https://www.internetmarketingexperts.net.au/.

  6. Hi

    Thanks for sharing these vital marketing Mistakes.

    Well, after working in this field for about 1 year, The biggest mistakes for me personally, which I am already working on to improve, are :

    #1 – Analysis Paralysis : I must admit that I fall victim to this sometimes too! 🙁

    #2 – Not tracking analytics properly – it’s true that it is SO VITAL to do this, but most people don’t do this.

    #3 – Selling Without solving – this is also vital, cause when you focus yourself on solving other people’s problems, you’ll sell automatically later in the process in a lot of cases.

    These mistakes are very costly, and can have huge impact. I regret I did these marketing mistakes, But Now, I am on my way up and I hope sharing this will help many more.

  7. I agree. Marketers and company owners are crazy about all those social media impacts etc… But social channels should be used to present brands rather than increase sales.

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