Considering how the modern world relies on the web to keep up with business trends, it’s understandable why brands and entrepreneurs put a premium on Search Engine Optimization (SEO). As a result, the demand for the best SEO courses online for 2022 has never been higher.
Marketing professionals are embracing the science of ranking on search engines so much that an actual industry exists solely to help teach companies how they can better push their products and services to the top of the web.
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Whether you’re the owner of a startup, an industry personality, or an eager salesperson, this article’s for you!
The 15 Best SEO Courses Online in 2022 (Free & Paid)
Discover the best free SEO courses online in 2022. Many of these SEO courses are free if you make use of the free trial. We have also included some premium options.
- Introduction to SEO: Tactics and Strategy for Entrepreneurs
- Creating Content That People Love to Read (and Google Loves to Rank)
- Learn SEO to Grow Your Website
- Basic Principles of SEO
- SEO and SEM: Positioning Strategies in Google
- Introduction to Marketing for Online Businesses
- SEO 2022: Complete SEO Training + SEO for WordPress Websites
- SEO Strategy 2022: SEO training to TOP rank your website
- Amazon SEO, Reviews & Listing Optimization SECRETS (2022)
- SEO Training Masterclass 2022: Beginner SEO To Advanced SEO
- Search Engine Optimization (SEO) Specialization
- Introduction to Google SEO
- How to Improve Your SEO
- YouTube Marketing and YouTube SEO Fundamentals
- SEO for Social Media
The 15 Best SEO Courses Online in 2022 Compared
| Course | Instructor & Provider | Length | Cost |
| Introduction to SEO: Tactics and Strategy for Entrepreneurs | Rand Fishkin, SkillShare | 12 Lessons (1h 30m) | 2 Weeks Free then $99/year |
| Creating Content That People Love to Read (and Google Loves to Rank) | Raelene Morey, SkillShare | 11 Lessons (49m) | 2 Weeks Free then $99/year |
| Learn SEO to Grow Your Website | Josh Cavin, SkillShare | 21 Lessons (1h 25m) | 2 Weeks Free then $99/year |
| Basic Principles of SEO | Natzir Turrado, Domestika | 17 Lessons (3 hours) | $11.99 |
| SEO and SEM: Positioning Strategies in Google | Juan González Villa, Domestika | 23 Lessons (4h 45m) | $12.99 |
| Introduction to Marketing for Online Businesses | Jorge García Gómez, Domestika | 16 Lessons (2h 24m) | $12.99 |
| SEO 2022: Complete SEO Training + SEO for WordPress Websites | Arun Nagarathanam, Udemy | 10 hours on-demand video | $9.99+ |
| SEO Training Masterclass 2022: Beginner SEO To Advanced SEO | Alex Genadinik, Udemy | 16.5 hours on-demand video | $9.99+ |
| SEO Strategy 2022: SEO training to TOP rank your website | Anton Voroniuk, Udemy | 1.5 hours on-demand video | $9.99+ |
| Amazon SEO, Reviews & Listing Optimization SECRETS (2022) | Sumner Hobart, Udemy | 9.5 hours on-demand video | $9.99+ |
| Search Engine Optimization (SEO) Specialization | Rebekah May, Coursera | Approximately 5 months to complete | Free (Pay for certificate) |
| Introduction to Google SEO | Rebekah May, Coursera | Approximately 14 hours to complete | Free (Pay for certificate) |
| How to Improve Your SEO | Gary Hughes, CreativeLive | 1 video lesson (1h 19m) | $19 or $13/month |
| YouTube Marketing and YouTube SEO Fundamentals | Jon Russell, alison | 7 lessons (1.5 – 3hrs) | Free |
| Social media SEO: What you need to know | Gabe Villamizar, | 4 lessons (40m) | 1 month free, then $19.99/month |
The 15 Best SEO Courses Online in 2022
Introduction to SEO: Tactics and Strategy for Entrepreneurs
It’s only apt to start this list with SkillShare’s Introduction to SEO: Tactics and Strategy for Entrepreneurs. Led by SparkToro CEO Rand Fishkin, this 12-lesson course will detail how leaders can create their SEO strategies and build a culture around their approaches. From keyword tips and tricks to the politics of external links, this pick has them all!
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Creating Content That People Love to Read (and Google Loves to Rank)
It can be challenging to put out marketing materials that resonate with an audience, so if you’re looking to curate copy and content that sells and ranks online, you’re going to enjoy Raelene Morey’s Creating Content That People Love to Read (and Google Loves to Rank). Designed for beginners, Raelene’s Staff Pick course will cover the key elements of a quality post, the value of strong headlines, and everything else in between.
Learn SEO to Grow Your Website
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In this day and age, it’s nearly impossible to picture the determined business leader not having a website for their brand. That said, more organizations are figuring out how to turn their digital havens into lucrative SEO baits. If this sounds like something that interests you, then SkillShare’s Learn SEO to Grow Your Website by Josh Cavin is for you. This 21-lesson course will talk about everything from understanding how search engines work to learning how to track backlinks.
Basic Principles of SEO
It’s hard to master the art of ranking on search engines if you barely understand the rationale behind the process. This is what makes Domestika’s Basic Principles of SEO such a success. Made for those still getting their feet wet in the SEO space, this course offering by SEO consultant Natzir Turrado is a fantastic resource that anyone should give a try. Complete with 17 lessons and a 97% positive rating, it’s hard not to enjoy this class.
SEO and SEM: Positioning Strategies in Google
Championed by SEO expert Juan González Villa, SEO and SEM: Positioning Strategies in Google is a comprehensive Domestika offering that covers not only the ins and outs of SEO but Search Engine Marketing (SEM), as well. Because of that, learners get a larger view of how marketing in the context of ranking comes into play in the SEO equation. Featuring 23 lessons in an almost 5-hour course, this pick is detailed, well-thought-of, and incredibly insightful.
Introduction to Marketing for Online Businesses
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Another equally stellar course on this list is Introduction to Marketing for Online Businesses by digital marketing consultant Jorge García Gómez. Although this pick isn’t entirely devoted to the wonders of SEO, this course is a wonderful resource for anyone looking for online marketing classes that cover SEO matters. Consider this contender to be an overview of internet marketing—an industry any professional will want to take a deep dive into to better navigate the modern business scene.
SEO 2022: Complete SEO Training + SEO for WordPress Websites
One of the more comprehensive picks on the list is SEO 2022: Complete SEO Training + SEO for WordPress Websites by Udemy. Taught by internet guru Arun Nagarathanam, this detailed offering includes 10 hours of on-demand videos, 14 downloadable resources, and a certificate you can keep after completing the entire course. One of Udemy’s biggest bestsellers, give this course a try for complete SEO immersion in no time!
SEO Strategy 2022: SEO training to TOP rank your website
The fact that Udemy’s SEO Strategy 2022: SEO training to TOP rank your website has taught nearly 55,000 students should be impressive enough. Led by Google Academy Agency trainer Anton Voroniuk, this course tackles everything one might want to learn when exploring SEO for the first time. Bundled with 3 downloadable courses and more than an hour of on-demand video, this bite-sized course is the perfect introduction to SEO.
Amazon SEO, Reviews & Listing Optimization SECRETS (2022)
Featuring nearly 10 hours of on-demand video, 11 articles, and 8 downloadable resources, Amazon SEO, Reviews & Listing Optimization SECRETS (2022) is arguably the best offering there is today when it comes to learning how to rank high on Amazon. Perfect for product-driven business owners and e-commerce moguls, this highly reviewed course will walk you through all that you need to learn for a successful online business. Taught by e-commerce entrepreneur Sumner Hobart, this is pick is also one of Udemy’s most popular bestsellers.
SEO Training Masterclass 2022: Beginner SEO To Advanced SEO
There’s a lot to learn when your goal is to master every nook and crevice of the SEO space. Thankfully, Udemy’s SEO Training Masterclass 2022: Beginner SEO To Advanced SEO is here to help.
Packed with over 16 hours of on-demand video, 37 articles, and 41 downloadable resources, this contender has everything someone will want to know about SEO. A Udemy bestseller, the course has serviced over 60,000 students, so you can be confident that this pick is worth every buck.
Search Engine Optimization (SEO) Specialization
If what you’re looking for is an actual SEO course paced like that of an academic offering, you’re going to love Coursera’s Search Engine Optimization (SEO) Specialization by UC Davis. Taking approximately 5 months to complete, this pick has highly reputable instructors and comes with a certificate you can download after finishing the entire course. Not everyone can claim to have learned SEO from such a prestigious university—but you can with this Coursera course.
Introduction to Google SEO
Another equally superb Coursera offering is its Introduction to Google SEO. Taught by UC Davis’ very own Rebekah May, this course will run for roughly 14 hours you can complete at your own pace.
With every Coursera class, you get to keep a certificate you can include in your CV at the end of the course. A detailed Google SEO course by one of America’s most trusted universities? Sounds like a really good deal to us.
How to Improve Your SEO
If you’ve been working on your brand’s SEO efforts for quite a while now but you’re not seeing the results you wished for, perhaps CreativeLive’s How to Improve Your SEO is a great resource for you. Complete with more than an hour of valuable video content and class materials, this contender is straightforward and one of the more affordable picks from the bunch when on sale.
YouTube Marketing and YouTube SEO Fundamentals
There are thousands of SEO courses that talk about ranking on Google, but if you’re looking to rank on Youtube, then Alison’s YouTube Marketing and YouTube SEO Fundamentals is what you should take. From identifying how keywords come into play on the popular video-sharing platform to recognizing which tools allow you to best maximize your efforts, this course will discuss them all. What’s more, learners get a certificate after completing the entire offering too!
SEO for Social Media
It’s one thing to learn how to improve your brand’s searchability on search engines, but it’s almost an entirely different ball game when we’re talking about social media platforms. That said, business leaders and marketers who are looking to improve their ranking on social media channels will enjoy this LinkedIn Learning course. Led by marketing expert Gabe Villamizar, there’s a lot anyone can learn here.
The Top SEO Courses Online in 2022
Overall, the top SEO courses online in 2022 are all amazing picks, each designed to improve your understanding and approach to ranking better on search engines. As with everything in business, SEO trends evolve, so it’s always best to choose SEO courses that adhere to the most recent algorithms. Whatever your brand is, we hope that this list helped you streamline your search efforts.
Keep going and stay creative!