Friction isn’t something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value.
Soon Yu, author of ‘Friction: ‘Adding Value By Making People Work for It‘ will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences.
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Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He has worked with brands such as The North Face, Vans, Timberland, Nautica and Wrangler and is a former adjunct professor at Parsons School of Design, a guest lecturer at Stanford University and a Forbes contributor.
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Show Notes
Learn Brand Strategy
Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.
The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.
This is the consolidated “fast-track” version to becoming a brand strategist.
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I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.
Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.