The strength of any brand – including yours – hinges on two key factors: Differentiation & Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it.
In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away.
sponsored message
Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands.
Gair Maxwell is a brand strategist, historian, speaker, a former radio and TV host and author of the new book, Big Little Legends:
If you want to build a legendary brand, tune into this brilliant episode.
Listen Here
- Listen on Apple Podcasts
- Listen on Spotify
- Watch on YouTube
- Listen below
Love the show? Please review us on Apple or Stitcher.
sponsored message
Play Now
Watch on Youtube
Show Notes
Learn Brand Strategy
Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.
sponsored message
The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.
This is the consolidated “fast-track” version to becoming a brand strategist.
I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.
Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.