![Vitra Aesthetics Clinic Header](png/vitra-header.png)
VITRA Aesthetics Clinic
THE PROBLEM
The aesthetic cosmetic industry is growing rapidly with medi-spas, plastic surgeons & cosmetic dermatology offices increasing daily. Customers have a plethora of choices but the quality ranges in safety and quality and as a consequence, the marketplace is confusing & often dishonest. Customer expectations are not being met, with sub-par quality and a lack of emotional connection, with customers often being treated as a number.
Vitra was expanding and needed to differentiate. They needed a new strategy – one that would help them stand out in a crowded marketplace. They needed a new identity, better messaging and a higher purpose. One that would connect them with their customers on an emotional level.
THE SOLUTION
Customers need connection, reassuring education & their expectations managed. They need to know that they are being cared for by skilled professionals operating with honesty and respect.
The solution was to create Vitra – a multi-sensory experience with a focus on the care and attention to small details in the customer experience. Vitra’s brand platform increases self-confidence & self-acceptance through listening and creating emotional connections with clients.
Project Deliverables:- Brand Strategy (Brand Substance, Positioning, Messaging, Storytelling)
- Naming
- Logo Design
- Identity Design
- Website Design
- Print Design
- Social Media
VITRA’S NEW BRAND POSITIONING
For passionate, fun-loving individuals who desire to be the most confident version of themselves, VITRA provides an advanced non-invasive cosmetic multi-sensory experience that is emotionally connected and delivered with honesty, compassion and care.
![Vitra Brand](jpg/vitra-angel-brand.jpg)
![Vitra Business Cards](jpg/vitra-business-cards.jpg)
Store
![Vitra Storefront](jpg/vitra-storefront.jpg)
![Vitra Shop - Photo rendering by Julia Vin](jpg/vitra-store.jpg)
Website
![Vitra Website](jpg/vitra-website.jpg)
![Vitra About Page](jpg/vitra-about-page.jpg)
![Vitra Before After](jpg/vitra-slider.jpg)
Social Media
![Vitra Social](png/vitra-social.png)
![Vitra Social Media Templates](png/vitra-social-posts.png)
Photography
![](jpg/vitra-women.jpg)
Brand Strategy
![Vitra Brand Manifesto](jpg/virta-brand-manifesto.jpg)
![VITRA Goal Belief Purpose](png/vitra-goal-belief.png)
![Vitra Vision and Mission](png/vitra-vision-mission.png)
![Vitra Brand Values](png/vitra-values.png)
![Vitra Brand Language](jpg/vitra-language-1.jpg)
![Vitra Naming](png/vitra-name.png)
![Vitra Positioning](png/vitra-positioning.png)
![Vitra Aesthetics Clinic Before and After](jpg/vitra-brand-before-after.jpg)