If you’re in the market for the best business and brand naming courses online, look no further!
“What’s in a name?” is arguably one of William Shakespeare’s most popular lines—and understandably so.
At a time when much of who we are and what we bring to the table is associated with what we’re called, the psychology of naming both people and things has become a crucial activity.
Precisely why for this feature, we’re pulling back the curtain on the top 10 business & brand naming courses on the web!
Considering the surge of educational materials on the web, you can bet that there are classes dedicated to helping creative entrepreneurs realize their ventures by granting them the space to figure out which business and product names help amplify and promote what they’re about.
If you’re just as excited as we are about acing this side of the creative industry, keep reading!
Why is a brand name important?
There are several reasons why establishing a fantastic brand name is critical. For starters, your brand name allows your target market to resonate more clearly with your products and services. As such, the need to put out a brand name that sticks and sells can help determine how profitable, marketable, and relatable your venture can be.
What makes a good brand name?
Ultimately, a good brand name is one that easily educates and reminds your market what your products or services are about. Apart from memorability, your brand name should be distinct, catchy, simple, and ready to tell a tale. For creative entrepreneurs, your brand name can be a spectacular conversation starter, allowing you to better relay what your personal message is about.
10+ Best Business and Brand Naming Courses Online
So want to learn more about business and brand naming? And what are the best brand naming courses online? In this article, we have compiled a list of the best business and brand naming courses, have a look at them.
Among the list of the best courses, our top pick goes to Ilya Lobanov’s Create a Memorable Brand Name course.
- Create a Memorable Brand Name for your Business or Product
- Brand Alchemy: Create Brand Names that Stick & Sell
- Find the Perfect Brand Name in 5 Simple Steps (2021)
- Branding Essentials: Creating a Unique Name for your Business or Product
- Strategic Design: The Art and Science of Branding
- How To Name Your Brand or Product
- Naming: The Art of Name Creation
- Secrets of Naming: Methodology and Creativity
- Branding and Identity: Construction and Development of a Brand
- Branding Foundation
Also see our posts on the best brand naming resources, our podcast with Rob Meyerson on naming as well as Rob’s guest article on How to Present Names & Win Every Time.
Comparison of the Best Business & Brand Naming Courses Online
|Course||Instructor & Provider||Length|
|Create a Memorable Brand Name for your Business or Product||Ilya Lobanov, Udemy||10 Lectures (34m)|
|Brand Alchemy: Create Brand Names that Stick & Sell||Basim Salim, Udemy||24 Lectures (58m)|
|Find the Perfect Brand Name in 5 Simple Steps (2021)||Scott Lancaster, Udemy||12 Lectures (47m)|
|Branding Essentials: Creating a Unique Name for your Business or Product||Ilya Lobanov, Skillshare||11 Lectures (36m)|
|Strategic Design: The Art and Science of Branding||Su Mathews Hale And Michael D’Esopo, Sillshare||9 Lectures (44m)|
|How To Name Your Brand or Product||Faye Brown, Skillshare||14 Lectures (31m)|
|Naming: The Art of Name Creation||Xavier Grau Castelló, Domestika||11 Lectures (1h 57m)|
|Secrets of Naming: Methodology and Creativity||Carlos Cornejol, Domestika||14 Lectures (1h 52m)|
|Branding and Identity: Construction and Development of a Brands||Saffron Brand Consultants, Domestika||13 Lectures (2h 19m)|
|Branding Foundation||NASBA Continuing Professional Education (CPE), LinkedIn Learning||7 Lectures (1h)|
10+ Best Business and Brand Naming Courses Online
1. Create a Memorable Brand Name for your Business or Product
Lectures: 10 | Length: 34 Mins | By: Ilya Lobanov | Price: $10.99
With nearly 7,000 students and counting, Ilya Lobanov’s brand naming course is a hit offering that speaks for itself. Packed with a six-step curriculum devoted to helping creatives unearth a great brand name for their businesses, Create a Memorable Brand Name for your Business or Product is an awesome first choice in its category. From brand positioning and competitor analysis to idea generation and validating names, you’re sure to pick up a handful of lessons and principles from one of the most sought-after brand experts all around the globe today.
What’s more, this course comes with bonus material, too, so you can refer to a soft copy when working on your brand.
This course is also the best for Copywriters, Brand Designers, Content Writers & Marketers. This is also helpful for Brand Strategists.
2. Brand Alchemy: Create Brand Names that Stick & Sell
Lectures: 24 | Length: 58 Mins | By: Basim Salim | Price: Free
Another spectacular offering from Udemy is Brand Alchemy: Create Brand Names that Stick & Sell. Led by creative entrepreneur Basim Salim, this course will teach you how to increase the value of your product, learn the different techniques you can optimize to make sure your brand name is memorable, and a whole lot of other interesting marketing concepts. With over 40,000 students and a total of 21 Udemy courses, you’re sure to be in good hands with a leader like Salim.
If that isn’t enough, know that Udemy provides printable certificates to enrollees who complete all of their courses, too!
3. Find the Perfect Brand Name in 5 Simple Steps (2021)
Lectures: 12 | Length: 47 Mins | By: Scott Lancaster | Price: $10.99
As if a 4.6 instructor rating isn’t impressive enough, creative leader Scott Lancaster continues to stun in Find the Perfect Brand Name in 5 Simple Steps. Arguably one of the best Udemy courses on the platform, this 1-hour on-demand course is a spectacular offering that provides decision-makers and entrepreneurs all the most relevant insight on what makes a great brand name. Complete with comprehensive strategies, aftercare support principles, and creative business theories, what isn’t to love?
In this course, you will not only learn business or brand naming but also how to check, ensure, and safe guard you business name
4. Branding Essentials: Creating a Unique Name for your Business or Product
Lectures: 11 | Length: 36 Mins | By: Ilya Lobanov | Price: 2 Weeks Free then $99/year
If you can’t get enough of picking on Ilya Lobanov’s brains, check out his Skillshare course, Branding Essentials: Creating a Unique Name for your Business or Product. Loaded with 11 lessons compressed in roughly half an hour, this pick provides thought-provoking ideas in bite-sized materials. This class also comes with a worksheet, allowing creative leaders to use the file as a guide in branding their ventures.
5. Strategic Design: The Art and Science of Branding
Lectures: 9| Length: 44m | By: Su Mathews Hale And Michael D’Esopo| Price: $15/mo with annual subscription
Another brilliant Skillshare course you should check out is Strategic Design: The Art and Science of Branding by creative forces Su Mathews Hale And Michael D’Esopo. Designed primarily for intermediate learners, this Skillshare Original tackles 9 lessons in less than an hour. Learn all about brand building, experience innovation, and a ton more when you immerse yourself in the expansive thoughts of this pick’s industry leaders. If that isn’t enough to warrant your click, this class also has a hands-on project you can explore to better help you pump your creative juices.
6. How To Name Your Brand or Product
Lectures: 14| Length: 31m | By: Faye Brown | Price: $15/mo with annual subscription
The last Skillshare course in its category that made this list is How To Name Your Brand or Product by Faye Brown. Packed with an insightful list of 14 lessons, this 30-minute course is a great way to grasp what constitutes an amazing brand name. From inventing new words to learning how to stir emotions, you’re guaranteed to pick up a ton of thought nuggets from this well-reviewed course. Still, don’t take it from us! Take it from the nearly 3,000 students that finished this Skillshare offering.
7. Naming: The Art of Name Creation
Lectures: 11 | Length: 1h 57m | By: Xavier Grau Castelló | Price: $14
If you’re looking for a course with a 98% positive rating, you’re going to enjoy Naming: The Art of Name Creation by brand expert Xavi Grau. Featuring 11 lessons that space out between 2 hours, this Domestika offering isn’t only going to walk you through the creative process of naming a brand, but also what it takes to be a professional namer. And like the rest of the courses on the list, this one comes with a printable certificate upon completion.
8. Secrets of Naming: Methodology and Creativity
Lectures: 14 | Length: 1h 52m | By: Carlos Cornejo | Price: $14
Led by naming specialist and marketer Carlos Cornejo, Secrets of Naming: Methodology and Creativity is a 2-hour Domestika course that packs 14 insightful lessons. Here, you’ll learn the process behind creating imaginative names for brands and how you can fulfill a conceptual and strategic brief using the “Secretname” methodology. Produced for creatives at the beginner level, this pick is perfect for anyone who wants to get their feet wet in the brand naming space.
9. Branding and Identity: Construction and Development of a Brand
Lectures: 13 | Length: 2h 19m | By: Saffron Brand Consultants| Price: $14
Determined to define the DNA of a brand from concept to visual design and applications, Saffron’s Branding and Identity: Construction and Development of a Brand is a great pick for those exploring what it truly means to establish a brand. Perfect for entrepreneurs and creatives who want to better understand the concept of business storytelling, this Domestika course talks about client challenges, the grit needed in conceptualizing, the tools necessary in branding, and a whole lot more.
10. Branding Foundation
Lectures: 7| Length: about an hour| By: NASBA Continuing Professional Education (CPE) | Price: First month free or buy for $24.99
As its name implies, the Branding Foundation course aims to provide the tools and frameworks needed to build robust and relevant brand equity. From learning how to define your core values to communicate the brand effectively, both internally to employees and externally via social media, this pick is a comprehensive take on the seemingly complicated science of branding. Led by a global leader in creativity and innovation Drew Boyd, expect to learn more than what you enroll for.
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10+ Best Business and Brand Naming Courses Online
All in all, the art of naming brands and products is a completely different science in itself. It requires not only wit and conciseness but intention and research, as well. That said, we hope our round-up of the top 10 business & brand naming courses online helped you streamline your search and better allows you to give your creative ventures the name they truly deserve!
Keep learning and stay creative!