NFTs (Non-Fungible Tokens) sell for millions of dollars and have piqued the interest of investors, game players, tech enthusiasts, and art collectors globally. Everyone wants to own an NFT these days. That’s why we have put together this ultimate NFT marketing guide for creators in 2022.

However, not all NFTs are valuable. The price of your non-fungible token is determined by your NFT marketing strategy, which is developed by NFT experts who generate a digital community of users, reap countless influencers, leverage digital marketing, and utilize social media to encourage more bids.

High demand for a unique NFT collection automatically increases the price because what people value are rarity and uniqueness and they can pay any amount for it. Wonder why people pay thousands to millions of dollars for JPEGs that you see as “just images”?  Their uniqueness is what drives their price.

NFTs are simply digital assets, but unlike traditional cryptocurrencies such as BTC, ETH, DOT, and others, they cannot be swapped because they are unique.

This guide will walk you through the entire process of building your brand, marketing your NFT to attract the attention of high-quality art enthusiasts and NFT buyers, and marketing platforms that drive sales.

Also see our feature on how to make and sell NFTs and how to buy NFTs.

Ultimate NFT Marketing Guide for Creators in 2022

Below is an overview of what’s inside this NFT marketing guide for designers, artists and creators.

• Branding and Marketing for NFTs
• Top 11 Strategies For Brand Marketing and Selling NFT
  • Create an NFT Roadmap of Future Growth
  • Host AMA Sessions on your NFT’s 
  • NFT Listing in the Right MarketPlaces
  • Email Marketing
  • Invest in Online Forum Promotion
  • Setup NFT Strategic Partnerships
  • Target Paid Crypto Advertising Networks
  • Press Releases
  • Search Engine Optimization
  • Social Media Influencer Marketing
  • Giveaways/Airdrops/NFT Bounties
• What NFTs Sells Best
• Choosing The Right MarketPlace
• Leading Marketplace Platforms for NFTs
• How to List an NFT In  marketPlace
• How Utilizing NFT Marketing Strategies can help your NFT Brand

Branding and Marketing for NFTs 

NFT is one-of-a-kind and cannot be replicated anywhere else in the world; that is, if I own an NFT, no one else can have it, and this is what non-fungibility is. Achieving high sales of your NFTs requires you to build your brand around its rarity. Take, for instance, the reason a Monalisa painting sells better than Leona Da Vinci is not that the latter does not have a brand, it is simply because the former has the unique feature of rarity.

Unique items are more valuable than non-unique items, which is where the concept of demand and supply comes into play. The rise of NFTs makes it a necessity to stand out from the rest of the crowd. Standing out from the group means that it is essential for users to market their NFT to the audience. NFT marketing and promotion help a business enhance its reputation by building stronger relationships with its audience.

 

Strategies For Brand Marketing and Selling NFT

1. Create an NFT Roadmap of Future Growth

This is the first thing you should do. A roadmap is defined as “a plan or strategy for achieving a specific goal.” The NFT roadmap serves as an indication of your commitment to transparency and outlines your NFT upcoming goals. You can look at the road map of a major NFT brand and learn a thing or two from it.

2. Host AMA Sessions on your NFTs 

Regular AMA sessions (Ask Me Anything) are an effective way to spread the word about your project and target prospective users with reasons why they should use your NFT project. Allow the AMA organizers to ask you the most trending and pressing questions, which you will thoroughly answer.

3. NFT Listing in the Right Marketplaces

This is one of the first and simplest strategies of selling your NFTs- listing them in the right marketplace. If you want people to buy your NFT,  list it on the right marketplace. For instance,  Taco Bell has a well-known NFT project. They made a series of NFT artworks based on their brand. They were gone in less than 30 minutes.

4. Email Marketing

As an artist or content creator, you can use this email marketing strategy to send insightful emails to buyers or members of your community. Many marketing agencies use MailChimp to send automated emails to their target audience. Interested parties receive messages that are tailored to their choices and preferences. You can choose unique designs, templates, and content to share with your target audience and consequently create a large user base that stays up to date with your brand activities

5. Invest in Online Forum Promotion

Participate in NFT discussions on various crypto forums and use this to raise positive awareness about your content in places like Reddit, Bitcointalk, Telegram, CryptoTalk, Discord, and Twitter. This NFT project marketing strategy gives you free word-of-mouth advertising. It may also cause investors to become interested in your work and begin purchasing your content or product.

6. Setup NFT Strategic Partnerships

Partnering up with like-minded and similar NFT projects allows for cross-promotions and both sides to benefit from doing so. Partnerships may not be limited to cryptocurrency & NFT but you may as well test the waters outside of it. You can partner with popular brands on Opensea like Coca-Cola, Givenchy, Adidas, CryptoPunks Opensea. Your NFT based protocol is likely to get traction from not only existing NFT users but also from enthusiasts of the brand.

7. Target Paid Crypto Advertising Networks

The two best strategies for NFT Paid Promotion in the NFT Advertising Platform is Cost Per Click and Cost Per Thousand Impressions.

Though Google has restrictions on using its advertisement services for crypto-based projects, one of the oldest tricks in the book is reaching out to your specific cryptocurrency target base. A targeted marketing promotion on famous coin tracking sites for your NFT project frequently results in a significant and moderate ROI with massive impressions.

Some Top NFT Crypto Advertising Networks include CoinMarketCap, Coingecko, Bitmedia, Lunarcrush, and Coinzilla. They can also use Google Ads and Bing Ads to boost their NFT sales.

8. Press Releases

Digital artists and graphic designers can raise their credibility by regularly posting press releases on various media channels and websites. They can use this platform to share the benefits and values of purchasing their NFT. This method is one of the oldest marketing strategies in the book, and there is a reason why people keep coming back to it.

9. Search Engine Optimization

SEO services for NFT Marketing assist you in promoting your NFT art and ranking high in search engines such as Google and Bing. You will They will receive free traffic from their intended audience. Employing an  NFT marketing company can help with both on-page and off-page optimization.

10. Social Media Influencer Marketing

There are over one million NFTs available on the market, and that number is growing by the day. News and Press releases of NFTs are frequently trending on platforms such as Cointelegraph, Facebook, Discord, Reddit, Instagram, LinkedIn, and Twitter.

To increase your online traction, you can pay NFT Marketing experts to release news about your brand.NFTs. They also create customized pages and accounts just to grow sales for you. Influencers’ words carry a lot of weight. Many people base their purchasing decisions on the opinion of an NFT influencer about a product. Social media audiences usually find their influencers relatable, and if their influencer endorses a product, their audience is assured of its quality. Getting the right NFT influencer will determine how much people buy your NFT.

11. Giveaways/Airdrops/NFT Bounties

You may distribute both NFT collectibles and tangible pieces of your work. Artists frequently hold giveaways in this manner: anyone interested in participating must conditionally follow the artist on Instagram/Twitter, tag a friend in the comments, share the post on Instagram Stories or retweet, and so on. It generates additional interest in your NFT Collection, allowing you to please your followers while also being discovered by more people.

 

What NFTs Sell Best

The very foundation of NFT platform marketing is ensuring that your brand is not marketed as homogeneous compared to your competitors. With so many NFT-based protocols available, it is critical to have strong fundamentals and ensure your product is different. A good way is to discuss the features of your NFT-based project and what makes it unique.

By optimizing your NFT and making it visually appealing, you can achieve brand differentiation. Allow your NFT brand to be memorable, evoking imagination, and screaming value.

For example, Cryptopunks is a popular NFT collection because of its limited quantity, meets the requirements of age (the platform is nearly 4 years old), and no two sets of NFTs are similar because each NFT is unique. Today, even the cheapest Cryptopunk NFT can cost up to $30,000, and an unknown Ethereum whale is rumored to have purchased a set of 16 Cryptopunks for a mind-boggling $6 million!

Choosing The Right NFT MarketPlace

All efficient NFT  marketing must begin with a thorough examination of the project and the venues available for promotion. First, you must investigate what is available on leading NFT market platforms.

Market volume and liquidity, which indicate whether the marketplace is popular, are two key metrics to consider. The next factor to consider is transaction fees, which currently range from 2.5 percent to as much as 15 percent. Looking at the percentages, examine your profits. Following that, evaluate the platform’s overall experience. An ideal marketplace provides an appealing set of functions and features with varying benefits for both artists and users.

The Best NFT Marketplaces

There are several specialized marketplaces where artists place their artwork for sale. You can browse NFTs and buy an item of your liking after placing a bid (although some listings allow you to buy outright instead of placing a bid).

These top NFT marketplace platforms are the perfect choice to buy and sell NFTs:

1. OpenSea

This is the world’s largest marketplace where you can buy, sell and discover rare digital assets.

Some of the popular categories on OpenSea include digital art, virtual world, and collectibles. You can mint, buy and sell NFT as you please.

2. Crypto.com

The NFT marketplace from Crypto.com is a great platform to sell art, items from celebrities (like Snoop Dogg’s “Snoop Dogge Coins”), games, and sports NFTs. You need to register for an account before you can begin the transactions. You are informed about every drop (i.e. event when the NFTs are listed for sale) once you subscribe.

3. Rarible

You can create both “single” and “multiple” collectibles via the Rarible platform. You can create an NFT Limited Exclusive Collections to attract prospective users. Moreover, you can search NFTs by entering the creator’s name, collectible, or the collection. The platform also has a beautiful user interface and an active community where fellow members can engage in discussions.

4. SuperRare

SuperRare is a community to discover tokenized digital art. Every transaction made on the platform uses Ether, which is the native cryptocurrency of the Ethereum network.

However, not all artists are accepted. You must fill out an artist profile form and be charged a 3% fee for every transaction done on the platform.

5. Enjin

Enjin is a complete platform to get started with NFTs and blockchain technology. The marketplace lets you discover, buy and sell rare digital items, and you can create NFTs and integrate them with your apps, games, and websites. There are around 2.1 billion NFTs on the platform, and more than 800K NFTs have been sold. Moreover, it allows you to trade NFTs using the Enjin wallet.

 

How to List an NFT on a NFT Marketplace

Step 1: Create an Ethereum Wallet that supports ERC-21.

Step 2: Add Money to Your Wallet

Enter your ETH address and enter the amount of ETH you wish to purchase.

Step 3: Create an Account on Any NFT Marketplace and Link Your Wallet

Now you can create an account on any of the NFT marketplaces, as listed earlier in this article. OpenSea and Mintable are highly trusted and popular platforms.

Step 4: Create Your NFT

Every NFT marketplace has an option to create an NFT. For example, OpenSea has a “Create” button that you can click to submit NFTs: you will see a drop-down menu. Click on “My Collections” and then on “Create New Collection“:

Now you can upload an image for your collection and describe it.

You can click on “Add New Item” and upload your NFT item, which can be an audio, image, or 3D model:

Make sure the NFT you create is worthy of mass attention! You should have a website, good documentation, and all the necessary technical implementation.

 

How Utilizing NFT Marketing Strategies can help your NFT Brand

1. Create Unique Brand Experience

People nowadays choose a brand based on its brand experience rather than its competitors. By collaborating with artists and content creators, NFTs can assist you in creating a one-of-a-kind experience.

In marketplaces, they promote your brand by providing an engaging experience. NFTs create a unique way for your brand to interact with you. You’ll be more noticeable, memorable, and interesting. As a growing market, NFT marketing is an excellent opportunity to build. Even a simple marketing project on these platforms will increase your brand visibility.

2. Expand Audience Reach

To begin with, by participating in the NFT marketplaces, you can reach new audiences. Communities exist, ranging from digital creators and art collectors to young and experienced entrepreneurs. Individuals are eager to participate as it becomes more widely known and its real-world value grows.

People will notice you more if you create more NFTs. And as they become acquainted with you, your customer base will grow as a result of your interactions in the NFT marketplaces. Reaching out to more potential buyers increases the likelihood of sales.

3. Build Active and Strong Community

Customers like brands that talk to them. Twitter is the most popular platform for people who own NFTs. Most of them have a Twitter account so they can build a community or show off their NFT collections, but not everyone does. To build dialogues and NFT strong communities for your brand, you should talk to your audience on a platform they like. In addition, building real relationships with customers keeps them as loyal customers, which is how brands stay in business in big and competitive markets.

 

Frequently Asked Questions

 

Related:

• Where Do you Store NFTs? How does NFT Storage Work?
• Frequently Asked Questions about NFTs
• 10+ Different Types of NFTs – Complete List

Ultimate NFT Marketing Guide in 2022

There must be a lot of variety and engagement in a marketing strategy so that it doesn’t just keep people interested until the product is released and sold, but also after the product is released and sold. As the new gold rush, NFTs are becoming more and more popular. Even though they have a good use case, it’s important to stay up to date on NFT Marketing trends.

While most NFT-based platforms are getting to know each other in the new industry, Don’t be afraid to think outside the box and look into NFT Marketing hacks or techniques that can help your business grow at a rapid rate and see what works best for your project.

Always check out PR mentions and whether or not your NFT-based protocol is trending on sites like Lunarcrush. AI and Machine Learning are used by the website to look at data from a wide range of sources and make sense of it.